Renowned Video Blog Site Uses .tv URL to Chronicle the Online Video Revolution

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Executive Summary

Founded in 2006, Beet.TV is a video blog that chronicles the advances of online video as the technology continues to permeate every aspect of business and consumer life. The challenge was to achieve differentiation from traditional .com Web sites. To devise a domain name that intuitively implies a focus on video content, both as the site's subject-matter topic, and the vehicle of communication, etc. Beet.TV deployed VeriSign Domain Name Services.

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