Replacing CRM System Generates Large Savings and New Efficiencies for Green Company
Safety-Kleen Systems used several technologies, including Salesforce.com, to manage customer relationships and sales. Because of high licensing costs, employees outside of the sales force lacked access to Salesforce.com. It was also difficult to integrate it with other tools or adjust it to reflect evolving business needs. Working with disconnected software tools, however, caused inefficiencies and resulted in unreliable information. The company replaced Salesforce.com with Microsoft Dynamics CRM and integrated it with other systems in a very fast implementation. Giving many more employees access to the solution, Safety-Kleen Systems still saves more than US$500,000 per year in licensing. With a single, unified tool to work with customers, sales activities are vastly more efficient. Decision makers have a single, reliable source of current information to direct the company.