Research Firm Integrates Business-Critical Apps, Hikes Productivity
From its base in the United States, this organization has become a leading provider of best-practices research and analysis focusing on corporate strategy, operations and general management issues. Salesforce promotes its cloud-based CRM applications as requiring "No software, no hardware, no headaches." Yet headaches can arise in hybrid IT environments when the Salesforce solution must exchange data and integrate with traditional on-premises applications. The research firm chose IBM WebSphere Cast Iron Cloud integration, which provides preconfigured integration solutions for hundreds of leading enterprise and cloud applications. The results of deploying IBM were achieved fast time to value from "No coding" integration solution development, improved sales productivity as a result of integrating CRM service and capitalized on expertise resulting from WebSphere Cast Iron Cloud integration.