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Vail Resorts, based in Broomfield, Colorado, is a premier mountain resort company. Ski lift pass authentication for season pass holders was often a time-consuming process due to passes being worn under layers of winter clothing. In addition, the company had little visibility into the skiing patterns of its guests. Vail Resorts switched to season passes embedded with Radio Frequency (RF) tags that can be scanned through a skier's jacket, streamlining the pass-holder authentication process. The company also placed RF scanners on upper-mountain lifts to capture lift access data that helps sharpen targeted marketing. The solution uses Microsoft BizTalk Server RFID and SQL Server 2005 to handle authentication transactions, SQL Server 2005 Reporting Services for data analysis, and Windows Communication Foundation for point-to-point data exchange.
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