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Outback Steakhouse wanted to encourage repeat guests by creating a social networking presence. Working with Microsoft Partner Thuzi, Outback offered a free Bloomin' Onion coupon to the first 500,000 guests to sign up as Outback fans on the Outback Facebook Fan Page. The company developed the application on the Windows Azure platform in less than eight weeks, taking advantage of its familiar environment, flexibility, and scalability.
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