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Roche wanted to strengthen leadership in Latin America's pharmaceutical industry and align with the company's global corporate strategy, emphasizing consistent customer experiences regardless of location and expand Oracle?s Siebel CRM management platform to Latin America within a one year goal period as established by Roche Brasil headquarters. Roche implemented Oracle's Siebel Customer Relationship applications throughout Latin America in 11 months with the assistance of Oracle Partner Deloitte and integrated the company's customer databases into a sole system for Brazil in record time, offering a single view for customers and doctors.
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