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Telecommunication companies that exploit their business data effectively gain important insights into markets, helping them design and offer products and services that better address customer needs. Converting the large amount of available data into accessible information is a challenge faced by most telecom companies today. Rogers sought TCS' help to convert its customer and network operations data into useful and accessible information. TCS designed and deployed a solution using a unique blend of Business Intelligence (BI) and Geographic Information System (GIS), a first-of-its-kind implementation in the telecommunications' industry. The new system helped Rogers differentiate itself from the competition and enabled it to move towards the industry leadership. With this system, Rogers can now perform target marketing, campaign analysis, and churn analysis through added location intelligence.
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