Rooms to Go Develops an Enterprise-Wide Information Agenda to Understand Consumer Buying Patterns

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Executive Summary

Rooms to Go is America's #1 independent furniture company, offering stylish furniture at everyday low prices, original room packages, superior service and fast delivery. Which cocktail tables and accessories sell best with a particular sofa? Which living room packages sell most often with each bedroom package? For Rooms to Go, having the answers to these questions is key to maximizing sales and profitability. However, with each sale captured as a discrete transaction in one of three regional transactional databases, it was virtually impossible for marketing staff and store personnel to identify buying patterns. Working with IBM Business Partner JCB Partners, the company is combining its three regional transactional databases into a single enterprise data warehouse based on IBM InfoSphere Balanced Warehouse.

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