Date Added: Aug 2011
Royal Bank of Canada, one of North America's leading diversified financial services companies and Canada's largest bank, thoughtfully embarked on new retail store designs to bring to life a dramatically new retail banking environment, combining best-in-class retail shopping with financial services. Microsoft Surface is an integral part of this innovative customer experience. RBC staff and client positive feedback on the Microsoft Surface experience has surpassed expectations. Instant Win brochures were mailed to customers located near the new retail stores with an offer to visit the store for a chance to win a prize. Of note, there was a 10 per cent response rate to the brochure activated on the Instant Win application and direct mail response rates of 2 to 3 per cent.