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Sabre Holdings wanted to create a single repository of accurate and up-to-date customer information to improve sales and customer service and consolidate previously disparate Customer Relationship Management (CRM) systems and automate analysis capabilities to improve the ability to track and manage sales opportunities. The challenge was to support corporate-level IT efforts to improve data consistency across all business units by streamlining IT systems and enable two-way integration of the CRM solution with the company's system of record from SAP to ensure data accuracy across both platforms. Sabre Holdings implemented Oracle's Siebel Call Center to provide Sabre Travel Network with a single, consolidated data repository to enable easy access to a 360-degree view of customers.
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