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Salesforce.com is the world leader in on-demand Customer Relationship Management (CRM) services. They wanted to reach customers day or night, keeping viewers engaged with rich media experiences. The project team needed to ramp up production quickly, to deliver easy-to-navigate content, and to do it cost-effectively. In addition, the team wanted to measure training course success by tracking presentation views to see if customers actually viewed all the content or just some of it. The company deployed Macromedia for its solution with Macromedia Breeze. They used Breeze presentations to inform 100 conference presenters about responsibilities and expectations, saving hundreds of hours of meetings.
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