Samsung Shows Its Strength

Today Samsung Group is the number one business group in South Korea edging out Hyundai Group. It is Samsung's electronics' arm that is perhaps most visible to the public with consumer products like flat-screen TVs, mobile phones and microwave ovens. In spite of its strong position globally, what is extraordinary about Samsung Electronics is the way it has managed to reinvent itself as a brand of quality despite decades of consumer perception that it manufactured low-end, cheap knockoffs. On the brand management side, Samsung took the now standard approach for any successful global company of mapping out a platform to determine what the Samsung brand stands for. Read the case study of world's finest leader.

Provided by: Interbrand Topic: Software Date Added: Jul 2003 Format: HTML

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