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JR's Sports Collectibles is a small company with big ambitions and a very wide reach in the market for sports apparel and memorabilia. The entrepreneurial firm has been entering new markets and enjoying healthy sales growth by specializing in order fulfillment for manufacturers and Web site retailers as well as traditional retail stores. Not long ago, however, JR's Sports found that its business software could no longer support its complex operations. For this JR turned to SAP. SAP Business One application is implemented at JR. With SAP Business One, they do not even touch the order until it gets to the warehouse.
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