SAPO: Portugal Telecom Subsidiary Helps Ensure Revenue Opportunities in the Cloud
SAPO, a brand and subsidiary of Portugal Telecom (PT), saw the potential for developing new converged products, which bring together web and mobile telecommunications. As a result, it wanted to expose PT network services to developers to create applications and generate additional advertisement and subscription revenue. It deployed its on-premises Service Delivery Broker (SDB) to the cloud using Windows Azure and Microsoft SQL Azure in collaboration with the TM Forum, an industry association that promotes best practices in IT. The project has shown how SAPO developers and third parties can now rapidly create value in the cloud. The worldwide developer community's familiarity with Microsoft tools, together with development productivity supported by Windows Azure was a major factor in the choice of a cloud-based platform.