Banking

SAS Activity-Based Management Connects the Data Dots so That Visa Decision Makers See the Entire Client to Product Picture

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Executive Summary

With 1.8 billion cards, purchases with Visa credit and debit cards accounted for more than 50 percent of US consumer and commercial card-based purchase transactions in 2008. Visa wanted a powerful system that can handle millions of calculations in a multidimensional analysis and reporting environment. To master these challenges Visa chose SAS Institute. Visa deployed SAS Activity-Based Management. With SAS, Visa can now build a more robust, user-friendly model that calculates customer and product profitability in far less time.

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