SAS Activity-Based Management Connects the Data Dots so That Visa Decision Makers See the Entire Client to Product Picture
With 1.8 billion cards, purchases with Visa credit and debit cards accounted for more than 50 percent of US consumer and commercial card-based purchase transactions in 2008. Visa wanted a powerful system that can handle millions of calculations in a multidimensional analysis and reporting environment. To master these challenges Visa chose SAS Institute. Visa deployed SAS Activity-Based Management. With SAS, Visa can now build a more robust, user-friendly model that calculates customer and product profitability in far less time.