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In India's recently liberalized life insurance market, fast-growing Max New York Life (MNYL), a joint venture of two leading global businesses. MNYL needed an accurate data warehouse of viable information for use in increasing customer retention and improving cross-selling efforts. To master these challenges MNYL Chose SAS Institute. MNYL deployed SAS Business Analytics, including SAS Campaign Management, SAS Enterprise Miner and SAS Enterprise Guide. Using SAS, Max New York Life has increased the number of new sales from existing customers from 7 percent to more than 20 percent and improved the premium revenue by nearly 40 percent with shorter sales cycles.
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