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SAS Marketing Optimization Helps Scotiabank Gain Wallet Share

Date Added: Sep 2010
Format: PDF

Scotiabank is one of the five-largest financial institutions in Canada, offering deposit accounts, mutual funds, mortgages and lines of credit to 7 million customers across the country. Scotiabank mines through data from about 7 million customers on any given month to generate leads and create targeted marketing campaigns. To master these issue Scotiabank chose SAS Institute. Scotiabank deployed SAS Marketing Optimization. Using SAS Marketing Optimization, the analytics team is able to mine through the bank's 7 million customers - and up to 18 months of data - to derive insights for more targeted customer campaigns. The SAS solution helps maximize campaign outcomes by helping refine individual customer communications.