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Middlegame Marketing Sciences, LLC founder Todd Kirk operates a small consulting shop that turns out big projects for major consumer products goods companies. Middlegame wanted to consults on complex marketing plans using large databases to predict sales and profitability of different marketing strategies. To master these challenges Middlegame chose SAS Institute. Middlegame deployed SAS Analytics. SAS Analytics give them the ability to work with large data sets and build complex models quickly without needing a team of programmers and statisticians.
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