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Say Cheese: The Internet Spurs A Dairy's Growth

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Executive Summary

A rural business finds that "Off the map" needn't mean off the economic grid. Seeking to diversify beyond milk production, the owners of Split Creek Farm, near Anderson, S.C., began making artisan cheeses with a shelf life that guarantees safe shipment to customers throughout the country. In response to an increase in demand for its products, the farm established an online retail presence that has led to a sharp increase in sales. Using the Internet to acquire orders - and UPS to ship them - the farm is able to sell to customers throughout the country.

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