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Security Group Predicts 300 Per Cent Web Sales Increase With Next-Generation Site

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Executive Summary

As a leading global fire, safety, security, and defence group operating in more than 47 countries, Westminster Group of the United Kingdom wanted to expand its business with enhanced digital marketing through a cutting-edge e-commerce Web site. Having initially chosen open source software, Westminster changed strategy and developed its next-generation Web presence using Microsoft technology. The group's forecasts predict increased Web sales of 300 per cent in the first 12 months of operations and improved customer service to its overseas agents.

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