Security

Service Provider Develops New Revenue Stream From Advanced Advertising

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Executive Summary

The client, a major provider of communications, data, and entertainment services in the United States, their challenges are traditional TV ad revenue is declining, new ad types carry potential privacy concerns and difficult to assess technology options. They chose Cisco to overcome these challenges. Identified advanced advertising services with US$1B revenue potential, developed plan to maximize revenue while respecting consumer privacy and developed optimal architectural roadmap based on financial and technical feasibility. The results of deploying Cisco were thousands of targeted ads successfully delivered in trial, improved communication within government, 65 percent greater efficiency for targeted ads, viewers 32 percent less likely to tune away from targeted ads, high consumer acceptance of targeted ads and company positioned for leading role in advanced ad services.

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