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Facing rapid growth in the scope of its operations, The Linc Group needed a customer relationship management system that would help coordinate sales and service across six business units. The company chose Microsoft Dynamics CRM because it took advantage of existing IT investments, could accommodate the unique needs of different operations, and empowered employees to do their jobs more effectively. The Linc Group used workflow capabilities in the system to automate processes and strengthen sales and service efforts. As a result, the company's sales and service teams are more confident in dealing with prospective and current customers and spend their time more proactively cultivating stronger customer relationships.
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