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Shanghai Media Group (SMG) is a key media player in China, with US$878 million in revenue in 2008. Their challenges are providing digital content that is ready for distribution "Out of the box", Capturing opportunities to provide IP-based content to Chinese people living elsewhere in Asia and repurposing content for a mobile format and increasing market share in China, where mobile subscribers outnumber fixed broadband users by a ratio of nearly 8:1. Shanghai Media Group chose cisco to overcome these challenges. They deployed Cisco Internet Business Solutions Group (IBSG) which migrate media and post-production workflow from tape-based to file-based.
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