Business Intelligence

Shoppers Stop Cashes in on SAS Business Analytics Framework

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Executive Summary

Established in 1991, Shoppers Stop is India's largest retail chain of large-format department stores. Shoppers Stop faced with increasing competitive pressure for customer wallet share, Shoppers Stop needed to improve customer satisfaction and loyalty, increase its breadth of merchandise and expand store operations into new markets, while maintaining profitability. To master these challenges Shoppers Stop chose SAS Institute. Shoppers Stop deployed SAS Enterprise BI Server and SAS Enterprise Miner. Shopper's Stop achieved a variety of early benefits from the SAS solution, including the measurement of merchandise availability.

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