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Small Nonprofit Reaches Large Audience With Web Tools

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Executive Summary

The National Environmental Education Foundation (NEEF) challenge is to educate executives, teachers, and healthcare professionals nationwide on environmental issues and programs, reach large audience with small staff and limited travel budget and find new ways to teach sustainability. They chose Cisco to overcome these challenges. They implemented Cisco WebEx technology. Web tools enable staff of 28 to reach audience of millions and online seminars combine multiple audiences and targeted messages in single event. The results of deploying Cisco were established virtual roundtable with major corporations, representing nearly 4 million employees, extended reach beyond local audiences, delivering message throughout United States and reduced carbon footprint, saved money and time by avoiding travel.

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