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Small Swiss Company Cross-Works Realizes Big Gains From Using IBM Marketing Benefits and Technical Resources

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Executive Summary

With fewer than 10 employees, IBM Business Partner, cross-works ag, headquartered in Switzerland, has expertise in Lotus products. Because it is a small company, cross-works needed help withits marketing plan and expertise. cross-works credits IBM with helping it grow its marketing expertise and collaboration capabilities using IBM Lotus products running on System x and BladeCenter servers. cross-works also credits IBM with helping the company leverage marketing benefits, such as client event and telemarketing campaigns as well as IBM ValueNet Connections.

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