Data Management

SMARTech Integrates Enterprise Data Quality Platform to Consolidate Data Sets

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Executive Summary

SMARTech pointed out in this case study is the provider of IT solutions including complex hosting, network services, and advanced internet applications for enterprises that outsource their IT infrastructure. This paper talks about the TDQ-IT's existence within the SQL Server Integration Services (SSIS) that has enabled the company to build strong and stable ETL tools. The company developed a data management solution for allowing SMARTech to gain single, accurate, and organized view of customers by combining data across different data sources. It made use of Total Data Quality Integration Toolkit (TDQ-IT) that is an enterprise firm that works within the SSIS data flow to provide a wide range of data integration, transformation, and cleansing functionality such as profiling, cleansing, matching, and monitoring. Discussed in this case study are the various benefits of using TDQ-IT. It controls SSIS to profile, cleanse, and integrate critical information assets. This technology corrects and standardizes data into a common design to build and provide more steady data. It joins records within or across datasets to remove waste and provide a single view of the customer. Integrating TDQ-IT and adopting the enterprise platform into the organizations' workflow is an easy and seamless process. The smartCommunicator portal of the company mentioned in this paper features various modules that provide customers with an interactive way to micro-target their audience.

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