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Conad del Tirreno is part of Conad, the second-largest retail organization in Italy. The retailer was facing increased price competition. The company decided it needed to remove itself from this price reduction spiral, and at the same time improving his competitiveness and price perception by implementing a Price Optimization strategy and execution with the help of a strong solution partner. Conad del Tirreno has implemented IBM Business Partner DemandTec Everyday Price Optimization solution to manage prices in a dynamic way by focusing on consumer behavior and demand instead of just on product costs and competitive price. By computing the right price for a product, based on enormous volumes of customer-related data and simulations, Conad del Tirreno can determine the most attractive prices for its products.
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