E-Commerce

Smilebox Partners With Microsoft Advertising to Drive ROI Through Bing

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Executive Summary

Enter Smilebox, which is emerging as a leader in this fast-growth market. Smilebox needs constant growth to stay ahead of aggressive, more established competitors. The company relies heavily on search engine marketing to drive subscriber growth, and meticulously monitors ROI and results. Smilebox partnered with Microsoft Advertising, launched keyword campaigns on Bing, Microsoft's decision engine. Bing gave Smilebox plenty to smile about. With the help of Microsoft Advertising, Smilebox was able to drive brand awareness and grow its recurring revenue stream by targeting a highly relevant audience.

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