Snowmobile Manufacturer Supercharges Dealer Management With the xRM Platform

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Executive Summary

Polaris Industries is one of the largest off-road vehicle manufacturers in the world and a recognized leader in the snowmobile industry. To provide support to customers and a network of 1,500 dealers, the company relied on a group of disconnected applications. Because these systems did not share information, Polaris could not effectively track individual dealer issues. Polaris evaluated several solutions and chose Microsoft Dynamics CRM, which is built on the xRM application platform layer, because of its superior technical flexibility and cost effectiveness. After deploying the solution to its various support operations, Polaris continues to make use of the xRM platform to accelerate development and deployment of line-of-business applications unique to the company, including a dealer extranet and e-commerce Web site.

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