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Socialbomb: Socialbomb Works With Riverbed in the Cloud to Keep TV Fan Base Engaged Online

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Executive Summary

Socialbomb offers leading brands practical and logistical support to help ensure that their social media campaigns are both innovative and well maintained. Their challenges were Online social media applications were faltering during peak traffic times, lack of metrics and logging capabilities made managing campaigns difficult. They chose Riverbed to overcome these challenges. They deployed Riverbed Stingray Traffic Manager to help manage resources across traffic-heavy projects that would be subject to large amounts of viewer interaction. As a developer-led organization, Riverbed was a natural fit for them because of its cloud-based infrastructure and integration with Joyent's SmartMachines. The benefits are IT infrastructure now reacts very quickly to traffic spikes, application downtime has been eliminated, and metrics and logging capabilities help manage campaigns.

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