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Sociedade Ponto Verde to Base Management of Its Activity on Microsoft Dynamics CRM

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Executive Summary

"Green Spot", "Eco-spot", waste separation, and other similar terms have become part of everyday language and stand for a change of habits based on greater environmental concerns. Sociedade Ponto Verde (SPV), a company based in Portugal with a mission to promote environmental awareness and education among consumers, is fully aware of this. Portugal's goal for 2011 is to establish and maintain 60 percent of the total weight of the waste packaging in the market, and recycle at least 55% of those to produce products that differ in value depending on the materials. By 2007, the area seen as most in need of a new solution was SPV's financial department. The organization approached this need by using Microsoft Dynamics CRM and the xRM application framework as a comprehensive solution, involving customers, staff, partners, and suppliers. After looking at the available solutions, SPV's choice for the first phase fell on Microsoft Dynamics NAV and the second phase was to deploy Microsoft Dynamics CRM. By integrating the workflow with Microsoft Dynamics NAV, the company has automated the purchasing cycle and increased its efficiency. The organization also expects significant differences in the process for resolving document-based claim disputes. The logic behind this is that the company's life will be managed by using Microsoft Dynamics CRM, including the more traditional customer relationship management area.

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