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Software Company Reaches 60 Per Cent of Internet Users With Web Browser Add-On

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Executive Summary

Developers at software company WebMynd create add-ons for Web browsers that personalize customers' searches by including sites such as Amazon, Twitter, LinkedIn, and Wikipedia. To expand its potential customer base and make better connections with online publishers, Webmynd decided to release a version of its add-on for the Internet Explorer 8 browser. With support from Microsoft the application is now available to more than 60 per cent of Internet users.

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