Software Firm Achieves 50 Percent Growth With Software-Plus-Services

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Executive Summary

Based in Braga, Portugal, Multivector is a software developer that specializes in solutions for advertisers and publishers. Since 1998, it has earned a reputation for innovative software that helps property agents and car dealers reach hundreds of thousands of customers. A long-term Microsoft Partner, Multivector recently adopted the software-plus-services approach to implement a solution called AdClip. Advertisers continue to host Multivector software, but they only need to post their advertisement once on their local management software for it to become available on their own Web sites. And from there, to a global audience of publishers who can tap in to new revenue streams by embedding pages of advertisements within their own Web sites. Due to this flexible approach, Multivector revenues have grown by 50 percent.

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