Data Management

Solution Provider Uses Cloud-Based Data Services to Enable New Online Experiences

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Executive Summary

DigitalDirect addresses the needs of online consumers, publishers, and advertisers for a knowledge-based, visual discovery experience that greatly improves on today's primarily IT-driven methods. While this new approach could change how the world accesses Internet resources and services of all kinds, the company realized early on that conventional database solutions were not well suited to its needs and would be costly to deploy at Internet scale. After evaluating alternatives, DigitalDirect selected Microsoft SQL Data Services, part of the Azure Services Platform, for limitless, "Cloud-based" structured data services in the exact form that the company needed. As a result, DigitalDirect can focus on marketing its DiscoveryExperience offering worldwide, without having to provision or scale database and storage resources.

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