Sony Leverages Microsoft Advertising's Custom Solutions and Technology to Promote Angels and Demons

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Executive Summary

On May 15th, fans poured into theaters all over the world to experience Sony Pictures' Angels & Demons, the motion picture adaptation of Dan Brown's bestselling novel. In the movie, Harvard symbologist Robert Langdon is called to Rome to help solve a murder and prevent terrorist acts against the Vatican. Langdon's affinity for riddles and puzzles serves him well as he races to solve challenge after challenge before it's too late. For a movie of this caliber, Sony sought a partner who could deliver a truly global advertising experience that would capture moviegoers' attention and drive them into theaters around the world. Working with Microsoft Advertising was a clear choice because they provided: completely customized digital solutions.

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