Software

Spanish Media Firm Grows Audience With New Digital Marketing Push

Date Added: Apr 2010
Format: WORD

Telecinco is one of the major broadcasting companies in Europe, providing customers with a rich array of news, entertainment, and sports coverage. To retain its leading position in the market, Telecinco launched a rich, social video channel on the Web that brings the best of video and social networking together. Built on the Microsoft platform with the help of Plain Concepts, a Microsoft Certified Partner, the digital marketing solution can be used on PCs, mobile devices, and IPTV systems, in which television content is transmitted over the Internet. Customers now are more engaged, spend more time viewing content, and are able to watch, share, and chat about content in real time with friends through the video player.