Business Intelligence

Stakeholders In Recycling And Re-Use At Vodafone

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Executive Summary

Since Newbury, Berkshire-based company Vodafone was set up in 1985, there was never looking back for them. In 2006, income of the company reached a ?5 billion mark. Vodafone is one of the very few companies to have grown so much in such less time, with a goal of becoming the UK's communication leader. The success of Vodafone cannot be attributed only to selling more products than their rivals, but their success is due to their brand reliability, highly prioritized Corporate Responsibility (CR), clear vision, and properly defined mission of the company. Stakeholders in any company are either internal stake holders, like employees and partners, or internal stake holders, such as customers, suppliers, government or the media. The major concern of all the stakeholders of the company and the world on a larger scale is, how to re-cycling and re-use of old mobile phone, reducing the carbon footprint of the company and its users. Statistics reveal that in UK, consumer on an average replaces his/her phone every eighteen months, leaving us with a question that, what is to be done with the used phones. 65-80% of the mobile phone's content can be re-cycled and re-used and with the advancements in technology, old mobile phones quickly become out-of date. Keeping a concerned outlook for the society and understanding one's corporate responsibility will create a win-win situation for stakeholders, both internal and external and help the company in overall future growth.

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