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The staff at the start-up firm News360 wanted to go global with a highly personalized news service that could be delivered via many different mobile and desktop platforms. Their plan was to capture information from news sources across the web, and then, using proprietary analysis tools, combine that information with user preferences and interests gleaned from profiles in social networking sites like Facebook and Twitter. The firm chose Windows Azure to host its service, taking advantage of the cloud platform's flexibility, scalability, and data center network to support a roll-out to a global audience. The News360 application runs on Windows Phone 7, iPhone, Android, and other mobile devices, and on a range of desktop platforms, including the Windows 8 Consumer Preview client.
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