Steelcase Werndl AG Raises Efficiency and Profitability at With Customer Relationship Management Solution

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Executive Summary

Steelcase Werndl AG wanted to make Customer Relationship Management (CRM) data available ad hoc for European branch offices and enable the exchange of data from multiple divisions and other systems. The challenge was to consolidate forecast information automatically and provide mobility, as three quarters of users work in the field. Steelcase Werndl AG implemented Oracle CRM On Demand to introduce a uniform system that works with various sources of data in real time and connects various divisions, thereby optimizing productivity and implemented across multiple countries in nine months - from concept to adaptation, to entry into service - with the hosted solution.

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