Software

Strategic Partnership Based on Mutual Strengths Lets LANSA Partner Thrive in Niche Market

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Executive Summary

This case study describes how the partnership of Strategic Business Systems with LANSA has been nurtured with a high success rate over the years. With the help of LANSA, they have been able to offer sophisticated facilities not just for ordering retails but managing them successfully. Strategic Business Systems, with the help of LANSA, have put one of their customers in the front of the rat race, called KTM Sportmotorcyle, this company uniquely specializes in dirt motorbikes. Thanks to LANSA, KTM implemented a LANSA-based Dealer Communication System (DCM) with the help of which their clients can place a large number of orders, get the price information and compare products by viewing the catalog online. They have over 260 dealers as clients and is the perfect example of using the web application developed by LANSA to develop their business worldwide. KTM has been able to get the feedback of several satisfied dealers who are enjoying the convenience of placing orders online and keeping it no secret. Although sport bicycling is a recreational business, they are able to service their customers with super fast efficiency. What Strategic wanted was a product that could enable AS/400 based DCM. This was fulfilled by LANSA and the web was readied for a successful business partnership. Read on to understand the challenges faced by Strategic in the beginning, how they overcame the challenges and who is benefiting from the success of their choice.

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