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The University College Plymouth St Mark and St John (Marjon), in the UK, needs to sustain a competitive edge for attracting new students. As a result, the college wanted to supply a laptop to each student when they enrolled in an undergraduate or PostGraduate Certificate of Education (PGCE) program. In September 2007, Marjon worked with Dell to supply Dell Latitude D531 laptops running Microsoft Windows Vista Business Edition and Microsoft Office 2007 to new students. Dell managed the logistics of delivery and made sure the laptops were preconfigured, thanks to its Custom Factory Integration services. Each laptop comes with Dell CompleteCare Accidental Damage Service1 and three-year Next Business Day On-Site Service.
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