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Under the creative direction of Robert Redford, Sundance Channel has shown cable television viewers a blend of independent films, documentaries and groundbreaking programming for over a decade. It wanted to create an online community of green enthusiasts to extend and support television programming. It also sought to create an engaging visual application and a dynamic search tool for this target audience. Sundance deployed Google Maps for Enterprise with search feature which allows users to locate environmentally conscious individuals, companies, and special attractions, as well as place "Markers" on the map to pinpoint items.
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