Date Added: Jul 2009
The Kellogg's Cornflake Company began in 1906 with the Kellogg brothers who originally ran a sanatorium in Michigan, USA. They experimented with different ways to cook cereals without losing the goodness. Their philosophy was 'improved diet leads to improved health'. Businesses focus primarily on the creation of profit but increasingly understand that their social and environmental impacts are important. Kellogg's believes in acting responsibly in all sections of the supply chain. This case study shows how Kellogg's fulfils this mission in the later parts of the supply chain from manufacturing to shelf.