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SWOT Analysis And Sustainable Business Planning

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Executive Summary

IKEA is an internationally known home furnishing retailer. It has grown rapidly since it was founded in 1943. IKEA stores include restaurants and caf?s serving typical Swedish food. They also have small food shops selling Swedish groceries, everything from the famous meatballs to jam. Stores are located worldwide. In 2008 IKEA opened 21 new stores in 11 countries and expects to open around 20 more in 2009 as part of its strategy for growth. Low prices are one of the cornerstones of the IKEA concept and help to make customers want to buy from IKEA. This case study will show why IKEA believes a strong environmental stance is good business practice.

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