Start-Ups

Taking The Plunge Into Exporting? Uncle Sam Is Right Behind You

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Executive Summary

With a clear export strategy, getting started in worldwide business might be easier than you think. Bob Mraz is a 21st-century jetsetter - sealing deals in Abu Dhabi one week, Santiago the next and Moscow the third. That's because his employer, TW Metals - a UPS customer based in Exton, Pa. - does business wherever the opportunity arises. Going global not only has helped the company maintain existing business but also has opened new areas of profitability.

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