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Back in 2003, when online auction and shopping in mainland China was still in its infancy, Taobao.com was set up to cater to the fledgling market segment. Today, the website has thoroughly changed not only the online auction and shopping ecology in China, but also the process of matching buyers to sellers via the Internet by using IT to make the critical connections. Through it all, Taobao.com has leveraged Intel technology to enable its phenomenal growth and deliver the IT support that has made online auction and shopping possible in China and greater Asia.
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