Tech Industry

Targeted Marketing Campaigns Result in e-Commerce Sales Spikes of Up to 500% for $450 Million Tommy Bahama

Date Added: Jan 2009
Format: PDF

Tommy Bahama has 82 retail locations that offer upscale men's and women's apparel, accessories and gifts, as well as home furnishings. Tommy Bahama barely used its CRM (customer relationship management) module or the data it generated for six years. The advent of its e-commerce platform required the retailer to use CRM. The CRM system in place at the time had to be replaced with a new, updated model for the retailer to realize increased sales. The retailer chose Epicor's CRM offering. It enables centralized integration with the retailer's POS system, and it captures real-time customer data.