TCS Assist HP Inc (Palm GBU) to Gain Insights Into Its Developer and Customer Relationships

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Executive Summary

The growth of the smartphone industry has unleashed a new market for application development, and smartphone manufacturers like Palm wished to nurture this development community and forge long-term relationships with both developers and customers. The company therefore decided to implement an on-demand CRM system from SalesForce.Com (SFDC) and turned to TCS for assistance in this engagement. TCS provided a secure, cost-effective, easily maintainable and realisable technology platform and CRM system for Palm. The engagement with TCS provided HP Inc (Palm GBU) with the following benefits: ability to track the various applications being developed by the community on its WebOS platform, enabling the company to track and provide support to the apps and thus enhance device sales.

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