Date Added: May 2011
A leading Indian financial services group wanted to leverage the internet to drive customer acquisition and retention. The company sought the help to revamp its internet strategy and integrate its services across business units to offer a superior online customer experience. The authors applied their consulting know-how and technology expertise to provide the company with a best-in-class internet strategy to streamline processes, and enhance customer experience. The solution helped the organization make its online offerings more compelling, consequently enhancing sales and customer retention.